These reasons are more obscure than the one's in the previous list but no less important- and hopefully, dear fashionistas, they will whet your LFW appetite...
Oooh boys! Sexy and stylish- no wonder they got street snapped. It could be you this year...
1/ People Watching
Perhaps my very favourite part of LFW is just LOOKING at people. The Central St Martins students are always a visual treat- these guys go all-in and dress for the sole purpose of being photographed. You’ll notice them doing laps around the courtyard and posing for pics while faux-protesting (fauxtesting?) that they just want to be left alone. You will also see off-duty models who look uh-mazing, the chicest fashion insiders, and more trendy bloggers than you can shake a stick at.
2/ Making Friends
Aww fwend, fashion fwend! It sounds really corny, but I am an especially sickly and sentimental human being. Most people do fly solo during fashion week simply because logistically, you can’t ask for a pair of show tickets, only for yourself. This means that there are plenty of people milling about by themselves eager to talk to others in the same situation. I’m a bit of a weirdo and relish being alone but it’s still nice to meet new people.
If you can’t get inspired here then, quite frankly, you should see a doctor. Everywhere you look at LFW there is something wacky and amazing or chic and cool right in your face. I’ll often see a fashion editor and think "one day…", or sometimes I’ll see an impeccably dressed man/woman/model and have a wardrobe revelation moment. It’s a veritable smorgasbord of stuff that will inspire your socks off!
4/ Five Minutes Of Fame
Okay, okay, this sounds super shallow but if X-Factor, Big Brother and I’m A Celeb have taught us anything, it’s that everyone wants a little bit of time in the warm glow that is a very, very minimal amount of fame. If you rock up to LFW wearing the right ensemble- you’ll be snapped so much you’ll develop cataracts from the flashes and your photo could be beamed around the world before you’ve even sat yourself down for a cuppa. OR, if you’re me, you’ll think that someone wants to take your pic until they say “er, excuse me, can you move out of the way” and you realise they want a picture of the 6ft amazon model behind you… a bit, ahem, embarrassing.
5/ You Can Wear Flats
This is LEGIT the only fashion event you can even think about wearing flat shoes or trainers. Any other 'fashwan' event and you may as well be sporting a string of sausages around your neck as a pair of flat shoes. Just wear heels- they’re amazing and make you tall. At LFW, though, everyone knows that the cobbles (oh, the cobbles) are effing treacherous, I mean, they are VERY hard to walk on; even in flats. This means you can be comfy and maybe even see Caroline Issa sporting the same Air Max 1s as you! There are still some that wear heels but they probably have a car (and a chauffeur)- don’t risk skyscrapers as you may quite literally break your neck (and if someone’s late for J.W. Anderson they ain’t gonna help scrape you up!).
Don't forget to watch my previous two fashion week guides.
If you want to know ANYTHING about fashion week, or shows... just anything, comment below and I'll either tweet/email you or address it in a future post.