Anyone can attend LFW, it doesn't matter whether you're a fashion student/fan/blogger or, I don't know... you sell insurance for a living.
Firstly, it's important to note that; in order to go to Somerset House you need... NOTHING.
It's public domain. You can just show up, watch the shows on the big screen and soak up the vibes (oh, and maybe get street-snapped a million times).
To actually go to the shows you need a TICKET (or to be Alexa Chung/ Anna Wintour/ Kate Moss) and the PRs give out the invites.
HOW TO ASK PRs FOR SHOW TICKETS
1/ Check out the LFW schedule here. Decide which shows you want to attend.
3/ Find the relevant email addresses here.
2/ Email the PR. The subject line should state: 'Ticket request for XXXX show' (not in a smutty x-rated way, replace the X's with the designer's name!).
4/ Address the PR by name (spell check). Keep it brief and succinct. State who you are, any relevant examples of work; a good idea is to take a few screengrabs of your website/blog/articles and attach them. It's a quick way for the PR to check out your stuff.
If you're a blogger it's a good idea to give them your blog stats too.
5/ Be polite, wish them luck with the show. Check spelling and grammar.
6/ Always put your address and contact in the email. PRs often get thousands of requests and will just send tickets out rather than responding. Tickets are always mailed to your address, you must have a LONDON address to receive them, so if you're outside London- ask a LDN based friend for a favour.
NB/ You should only request tickets for yourself. Unless you're Anna Dello Russo, you most likely won't get a Plus One. Seats are scarce (gold dust if you will). Everyone else is a solo fashionista though, so don't let that put you off!
Anyway, that's the ticket section covered, I think. Apply ASAP before it gets too late. Don't be offended by rejection as it really is not personal. You probably won't get Tom Ford tickets but you may get to see a cool young designer!
I highly recommend trying to attend at least one show if you haven't before, because if you love fashion it is like FASHION CRACK. Soooo exhilarating!
Good luck, I hope that helped and stay tuned for the 2nd installment of my LFW guide. x
... Now, what to wear??? Ideas below. x