I love MAC for their amazingly high-pigmented products, but I also admire them as a brand for their tireless work for the MAC Aids Fund, which started in 1994.
Each year MAC chooses a celebrity that embodies the MAC ethos, normally someone who is known for their commitment in supporting the Gay community, to front the VIVA GLAM campaign. All profits go to the MAC Aids Fund, and the campaigns are always stellar- as is the lipstick!
So a massive well done to MAC for raising such a phenomenal amount of money for a good cause!
Here are some of my favourite Viva Glam Campaigns (more after the break).